Tuétanos

Branding + Art Direction

2015

THE CLIENT—

Located in the northern city of Saltillo, in Mexico, is Tuétanos, —a gourmet cantina-style restaurant and bar.

THE OBJECTIVE—

Our team at Chapter was tasked with creating the branding system while keeping in mind the interior design of the space as well as Saltillo’s cultural landscape to create a well-rounded and authentic culinary experience.

THE SOLUTION—

Both the interiors and brand were designed with the intention of being true to the cuisine's heritage, but with a modern twist. Deep, dark hues help solidify the ambiance and identity of the space, and raw, industrial-style textures and materials add a rustic touch. I worked with the graphic design team at Chapter to bring the brand attributes to life and kept close contact with the interior design process to ensure cohesiveness. We delivered the brand strategy and standards and included small experiential details like designs for plates, uniforms, etc.

tuétano: n. marrow. Marrow is a delicacy in many countries.